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Imagine this: you’re lying on the couch, your hands under the blanket, and your iPhone opens Instagram, writes a message to a friend, or plays your favorite song — all by itself. You didn’t press anything, didn’t touch the screen — you just thought about it. Sounds like science fiction? Not anymore. According to a recent report by The Wall Street Journal, Apple is developing a new technology that will let people control their iPhones with the power of thought.
No, this isn’t magic — it’s neuroscience. A real scientific field that studies how our brain works. Apple didn’t invent the idea, but now the company is seriously working on turning it into something practical and accessible for everyday life.
How is this even possible?
The core of the technology is the use of next-generation brain implants. These are small devices implanted directly into the brain that can read neural signals — the electrical impulses our brain sends when we think, plan, or imagine something.
Think of your brain as a computer, and the implant as a USB stick that reads its data. These signals are then transmitted to the iPhone (or another device) and interpreted as specific commands. For example, if you think “open the camera,” the brain implant sends that signal to the phone, and the camera really turns on.
Apple and Brain Tech
According to WSJ, Apple is actively investing in neurotechnology. And while the company is famously secretive, it’s been reported that it’s collaborating with scientists and medical companies already experienced in brain implant development. One potential partner is Neuralink, a startup founded by Elon Musk. But there are other companies working on similar innovations too.
These devices are already undergoing clinical trials, and the early results are impressive. For instance, people with severe spinal injuries or those recovering from strokes can communicate again — not with speech, but with thoughts that are recognized by a computer.
Apple sees this not just as a way to help patients but as a whole new level of interaction between humans and technology.
Why would the average person need this?
At first glance, this might seem overly complex and more suited for hospitals. But Apple, as always, wants to make the complex simple. Imagine you’re carrying heavy shopping bags and need to answer a call. Or you’re in the subway, holding onto a handrail, and want to skip a song. Instead of pulling out your phone and tapping around, you just think about it — and it happens.
This also opens up new possibilities for people with physical disabilities. For those who can’t speak or move their hands, this kind of control over devices could be a true breakthrough.
Is it safe?
Safety is one of the biggest concerns — and Apple understands that. Brain implants aren’t just “cool gadgets”; they require surgical implantation, which means a real medical operation. All the risks must be considered — from infections to how the body might react.
Then there’s the issue of privacy. If a device reads our thoughts, how can we ensure it doesn’t read too much? Could our private thoughts end up in the cloud, like photos or files sometimes do?
Apple has repeatedly emphasized that privacy is one of its top priorities. But when it comes to the brain, the bar will be even higher. This kind of technology will likely undergo rigorous testing, regulation, and possibly even new international safety standards.
When will it be available?
There’s no exact release date yet. But experts believe the first accessible models could appear within a few years. Initially, they’ll be targeted at people with medical needs. Later, they might become available to the general public.
Apple is unlikely to release anything rushed. This will be a carefully tested technology that must work flawlessly and not harm anyone’s health.
Is the future already here?
We’re already used to voice commands: Siri, Alexa, Google Assistant. But thoughts — that’s the next level. What used to feel like a superhero movie fantasy is now a very real scenario for the future.
Technology is getting closer and closer to humans. We once controlled computers with a mouse, then with a finger — and now, just by thinking. While this isn’t yet a mass-market product, the path toward it is already open.
Final thoughts
Once again, Apple is proving that it’s not just making gadgets — it’s shaping the future. Controlling your iPhone with your mind isn’t just convenient. It’s a revolution in how we interact with technology — and maybe even with ourselves. Who knows — in ten years, we might look back at the time we had to push buttons and laugh: “Seriously? You still did it that way?..”
