Customer data platforms (CDPs) are changing the game for marketers. A CDP provides a single view of your customer’s digital footprint. This means that you’ll be able to take control of your customer data and use it in new ways to create better experiences for your customers.
#1 You’ll be able to take control of your customer data
That’s because a CDP is the best customer data platform way to get a complete view of your customer data and put it in one place, where you can access it from anywhere, at any time. This means you’ll be able to make better business decisions and ensure that your customers don’t have their identities stolen. As per a software solution professional, Adobe Real-Time CDP, “CDPs collect and organize this first-party data from multiple sources — from in-store terminals to emails and web forms.”
#2 You can stop using spreadsheets
The first reason you need a CDP is that it will make your life easier.
You probably have some data somewhere in a spreadsheet, but maybe it’s not updated regularly or accurately, or maybe it takes too much effort to update. The biggest problem with spreadsheets is that they’re hard to keep up-to-date and secure. And if any of your data changes—either its format or structure—the whole thing falls apart. If you’re using spreadsheets for anything other than simple lists of numbers, you probably know what it means.
You also can’t easily use this kind of tool across multiple departments; if someone from another department wants access to the information in your spreadsheet, they’ll either have to copy and paste the entire thing into their own system or create their own copy from scratch. That means more work for everyone involved!
#3 No more data siloed in tools
One of the most frustrating aspects of any business is having data siloed in tools. For example, you might be using Salesforce for customer data, Zendesk to track support tickets and Slack for communication. But what happens when you want to see all these things at once? How can you track conversations that happen on one platform without having access to another? And how do you know what customers did after they completed a purchase?
If you’ve ever felt this frustration, then you need a CDP. A CDP brings together different types of data from different places, so all your information is easily accessible in one place.
#4 You’ll be able to make better decisions
That’s the whole point of a CDP, after all. So you’ll have all of your information in one place, which will help you make better decisions faster and more easily.
#5 You’ll save time and get better results
The fifth and final reason you need a CDP is that it will save you time. You’ll be able to focus on what matters most, get better results from your team, and make better decisions quickly. This means you can spend more time doing what you love: running the business!
Now you know why you need a CDP, but it’s also important to remember that they take time and effort to set up. So that’s why it’s recommended to start small with just one department before expanding across the whole business and ensuring your team knows how this will benefit them. With all these benefits, it’s good to think that any company can see the value in investing in their customer data by using a CDP!