What is TikTok? – Learn everything about the most popular social network

Are you interested in learning more about the world of social networks? If this is the case, chances are that the name TikTok sounds familiar to you, but you may not know what it is. This is the perfect social network to entertain you if you are a viewer, thanks to its humorous content that is functional for all audiences. However, it is also beneficial if you are a company that wants to advertise among younger people. In this sense, it can even be used as an RPS manager.

That is why today we will teach you everything about the app of the moment, TikTok, and you will learn what it is, how it is used, and what function you can give it.

TikTok concept

It is a social network based on sharing small video clips with thousands of users, which can vary significantly in theme. The application allows editing, creating, and uploading one-minute video selfies.

The same app allows you to add musical backgrounds, special effects, and filters to make your videos stand out from others and be fun for those who watch them.

It has acquired immense fame worldwide since young people use it for different things. For example, some prefer comedy TikTok, while others are more into dance TikTokusic.

It is a straightforward application for anyone who wants it, perfect for sharing your interests and viewing content that matches your personality and what you like. Furthermore, being so immense, it is easy for anyone to go viral by uploading videos and becoming a social media influencer.

What is TikTok for?



TikTok is an excellent tool for consuming more natural and organic content than in the Instagram or Facebook application. On this social network, what application steps are is what they have to say, and not what the content looks like, which has attracted most users.

This is because this social network allows brands or companies to create a new digital community on a platform with different people, reaching proactive people. Emotional marketing plays a significant role in TikTok, as it shows that there are still people behind the most prominent companies.

How does TikTok work?

TikTok works thanks to cookies, which are text files that allow the platform, its service providers, and even partners to identify your tastes and create an algorithm of things that attract you.

These cookies play a fundamental role in the application since they are the basis of the algorithm that you can “train” so that it only teaches you things that interest you. It will learn about the data provided by the cookies, making the application completely addictive.

Something exciting about this platform is that the videos you get are not determined entirely by your language since you can be a person whose native language is Spanish. However, you still prefer to consume TikTok in English.

How do you use TikTok?

The first thing you should do is download the application to your mobile device; you will find it in the Play Store if you use Android and in the App Store if you are an Apple user. After this, you can find the main page, which will show you the publications of the most famous tiktokers you can follow.

In each video that appears, it is possible to leave a comment, a like, and even save the song that is playing, and if the video is not of interest to you, you can indicate it so that content similar to that does not appear.

If you want to record a video, all you have to do is press the plus sign on the main screen, and after this, a window will open. In this window, you can choose to add sound or music, add filters, change the speed of the video, and even set a timer.

What company is TikTok from?

Behind this spectacular social network is the Chinese technology company called ByteDance, which is well known in its country of origin and is responsible for highly renowned applications in China, such as Toutiao.

This company was founded in March 2012 by a Chinese businessman named Zhang Yiming. It has dedicated itself to creating mobile entertainment applications, with TikTok being the most recognized internationally.

Is Musically the same as TikTok?

Generally speaking, they are the same since TikTok and al.ly merged in 218 to create a more extensive and complete application. From that moment on, the platform has continued to evolve and gain new features, which has increased the number of users who consume it daily.

However, before they were a single application, the operation of both was very different since although you can find musical content on TikTok, it is not exclusive, and there are also monologues and comedies, among other topics.

This doesn’t happen with Musical.ly since the platform was focused entirely on creating short music and choreography on the songs of the moment, leaving no room for other types of content that could arise.


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