How to create a video to advertise your company?

  1. The process as a whole
  2. The purpose
  3. The script
  4. The means: as an alternative


1. The process as a whole

The first thing you have to keep in mind is that if you are not sure of what you want to achieve, the plan and the means you will need, you will hardly be able to create the video that fulfills its purpose. So, it is important to have clarity about that purpose. Then, you will need to create a briefing and finally, establish the means you are going to use in its execution

2. The purpose

The purpose of the video is something that must necessarily be summed up in a single sentence. Obviously, it is not the same to want to promote a product in general, as it is to promote a specific feature of that product. Nor is it the same to communicate one or several values of your brand as it is to communicate an achievement, or a temporary commercial promotion. The more specific your purpose is, the more powerful the message will be, and possibly, its repercussion.

3. The briefing and the script

If you have a purpose, you’ve already come a long way, but you’re still far from the result. You need a plan in which you define what you are going to tell, and how you are going to tell it. In the industry this is called a briefing, and it’s a must for creating any kind of video. The starting point of the briefing is to consider what is the most important aspect of your purpose, and decide how you are going to highlight it.

Also, how you are going to modulate your message. The briefing contains the main aspects of the plan, so that the organisation and (potentially) your public relations and producers know what you are looking for and how you plan to achieve it.

In the briefing you will decide what you are going to tell and how it will be developed in your video. You will choose whether you are going to show the product and nothing else, one person or several, animation or reality, a narrator, a story or a succession of images, etc.

The briefing then materialises on a script, where you describe in detail what is going to be depicted in the vídeo, from start to finish. By putting the details down on paper, you will order your ideas and determine what works, discarding the useless or accessory. Keep in mind that for each sheet of script you have about one minute of recording time, so be careful when letting your imagination run wild.

Likewise, it is proven that when you tell a story you are more likely to connect more with your audience and have them understand your message to the fullest extent.

4. The means: as an alternative

With your script in hand, you can now decide on the means you will use to produce the video, which in turn determines the budget. A key question is the media in which you want your video to be presented and also the type of quality you have associated your brand with.

A video intended for your website or to be posted on social media may be of lower quality than a TV commercial, but not if your brand is associated with luxury or the highest quality. You will also have to choose the production company that will materialize the video, and here again you have at your disposal budgets and qualities for all tastes.

However, an increasingly popular option is to turn to stock video platforms. Even when resorting to the platforms that maintain a high level of quality, this alternative often saves costs and time. In fact, when it comes to using stories to get your message across, there is already a stock video platform that offers this type of product.

The website is a stock video boutique that offers, in addition to premium quality stock clips, complete edited videos that tell stories. If you want to save on production costs but without losing quality, your job will be as easy as finding on their website the complete story that fits your brand message and values.

With just one click you can have your story, exclusively for you, with original music. As Vystock says, once you make your purchase, no one else will have it, since they take it off the web.

In addition, they offer the possibility to help you customize your story or even record a clip that you may need with your product. In other words, you only need one click to have your complete exclusive spot with cinematic quality, ready to connect with your audience.