How to use Stock Videos in Commercial Projects?

Stock videos in commercial projects are pre-recorded video material or clips available for purchase or licensing on online platforms or agencies. These videos are created by videographers, filmmakers, or production companies and are intended for use by individuals or companies in various projects, including commercials, advertisements, films, presentations, and more.

Below are some critical points about stock videos in commercial projects:

Below are some critical points about stock videos in commercial projects:

Variety of content: Stock video libraries offer a wide range of content, including images of landscapes, people, objects, events, nature, and various environments. This diversity allows creators to find videos that meet the specific needs of their projects.

Time and Cost Savings: Using stock videos can save time and money compared to producing custom video content. Instead of recording your footage, you can purchase or license professionally filmed clips to suit your project needs.

Licensing options: Stock videos are often available with different licensing options, such as B. license-free and subject to license. Royalty-free licenses often allow you to use the footage in multiple projects without paying additional fees. In contrast, royalty-free licenses may offer more exclusive usage rights for a specific price.

Legal and Ethical Considerations: Complying with stock video licensing terms is imperative, which includes understanding how to use the footage, whether attribution is required, and the limitations on the number of copies or viewers.

Editing and Integration: You can edit stock videos using video editing software and integrate them into your business projects. You can combine them with other images, add text overlays, and seamlessly integrate them into your content.

Quality and resolution: Stock video platforms typically offer various resolutions, from standard definition (SD) to high definition (HD) to 4K or higher. Choose the resolution that suits your project needs.

Creative freedom: While stock videos are a valuable resource, they may not always fit your creative vision perfectly. You may need to customize and customize them to fit your business project perfectly.

Credibility and professionalism: Using high-quality stock videos can improve your business projects’ professionalism and visual appeal, making them more attractive to your audience.

How to create a video to advertise your company?

How to create a video to advertise your company?

1. The process as a whole

The first thing you must remember is that if you are not sure what you want to achieve, what the plan is, and what means you will need, you will hardly be able to create the video that fulfills its purpose. So, it is important to have clarity about that purpose. Then, you will need to create a briefing and establish the means you will use in its execution.

2. The purpose

The purpose of the video is something that must necessarily be summed up in a single sentence. It is not the same to want to promote a product in general as it is to encourage a specific product feature. Nor is it the same to communicate one or several values of your brand as it is to express an achievement or a temporary commercial promotion. The more specific your purpose is, the more powerful the message and possibly its repercussions will be.

3. The briefing and the script

If you have a purpose, you’ve already come a long way but are still far from the result. You need a plan in which you define what you are going to tell and how you are going to say to it. This is called a briefing in the industry, and it’s a must for creating any video. The starting point of the briefing is to consider what the most important aspect of your purpose is and decide how you will highlight it.

Also, how you are going to modulate your message. The briefing contains the main aspects of the plan so that the organization and (potentially) your public relations and producers know what you are looking for and how you plan to achieve it.

In the briefing, you will decide what you will tell and how it will develop in your video. You will choose whether to show the product and nothing else, one person or several, animation or reality, a narrator, a story or a succession of images, etc.

The briefing then materialises on a script, where you describe in detail what will depict in the vídeo, from start to finish. By putting the details down on paper, you will order your ideas and determine what works, discarding the useless or accessory. Remember that for each script sheet, you have about one minute of recording time, so be careful when letting your imagination run wild.

Likewise, it is proven that when you tell a story, you are more likely to connect with your audience and have them understand your message to the fullest extent.

4. The means: as an alternative

With your script in hand, you can now decide on the means you will use to produce the video and determine the budget. A key question is the media you want your video to present and the quality you have associated your brand with.

A video intended for your website or posted on social media may be lower quality than a TV commercial, but not if your brand is associated with luxury or the highest quality. You will also have to choose the production company that will materialize the video, and here again, you have budgets and qualities for all tastes at your disposal.

However, an increasingly popular option is to turn to stock video platforms. Even when resorting to platforms that maintain a high level of quality, this alternative often saves costs and time. When it comes to using stories to get your message across, a stock video platform already offers this type of product.

The website is a stock video boutique that offers, in addition to premium quality stock clips, complete edited videos that tell stories. If you want to save on production costs without losing quality, your job will be as easy as finding the complete story on their website that fits your brand message and values.

With just one click you can have your story, exclusively for you, with original music. As Vystock says, no one else will have it once you make your purchase since they take it off the web.


Overall, stock videos in commercial projects are a valuable resource for content creators, marketers, and companies looking to enhance their content without extensive production. However, to achieve your project goals, it is essential to select the proper footage, comply with licensing terms, and integrate it effectively.


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